Tumblr to Start Scanning User Photos for Brand Affiliation Data

Tumblr is near to sign a deal with a photo-analytics startup, Ditto Labs. Cambridge, Massachusetts based company analyzes photos posted on social media websites to get brand-related data. Brand-affiliation data helps corporations track the way consumers interact with their brands. Acquired by Yahoo for $1.1 billion, this would exist the starting time major motion past the social media platform that could affect its user base. While it is existence promised that this partnership is in no way based on advertisements, information analysis of make affiliation could very well trigger targeted advertising, if not now so in futurity!

Tumblr - Ditto deal:

Tumblr's expected partnership with Ditto Labs substantially ways that if you lot post a photo with a product, say your laptop, Ditto Labs will scan the photo to excerpt the brand details of that laptop. This brand recognition helps ad companies in making improve strategies of their campaigns. Even so, caput of business development at Tumblr, T.R. Newcomb promises that no ad-related stuff will happen, "Right now, we're not planning to do anything ad-related."

This visual information analysis doesn't have to benefit Tumblr directly. Equally with many other clients of Ditto Labs, the social media site'due south data could exist mined to benefit whoever pays the company. While Tumblr may not withal mail service targeted ads to consumers, brands could analyze this visual data to understand how their consumers talk nearly their brands on Tumblr. Equally yous can see from this moving picture, there is no reason why would Tumblr want to help other companies unless information technology is interested in advertising itself.

While Tumblr may take positive intentions for at present, information technology is unclear how the user base of operations will feel most their photos and brand usage being scanned on the site. This scanning of personal photos could pb to farther privacy concerns too. Tumblr may promise to only utilise the information for brand-affiliation, it is unclear how would it terminate companies from using any other data and details from those photos.

Do drop a line to let us know what you lot feel about this growing involvement of tech corporations in information visualization of consumer habits.

-Source: Mashable

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Source: https://wccftech.com/tumblr-scan-user-photos-privacy-concern/

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